I am a hard-working PR professional and graduate of The Art Institute of California – San Francisco with a Bachelor’s of Science in Advertising. During the course of my academic career, I managed to accrue a combined four years of work experience in the Public Relations field. I had the privilege of working for Dynamo Communications in a Junior Account Executive role, where I learned valuable professional skills such as client management, event management, and media relations where I earned the moniker “Media Relations Guru”. I have a passion and drive for media relations, which I feel I exhibit a raw skill for reaching out to media compared to my fellow colleagues. In both my academic and professional life, I have been consistently praised as efficient and determined by my professors and colleagues.
media relations strategy
Outline exactly what it is you’re trying to accomplish.
Your media relations goals should be directly tied to your business and communications goals.
2. WHO ARE YOU TALKING YOU?
Determine and segment who your audiences are.
Know which publications and which journalists you want to talk to.
3. WHAT ARE YOU SAYING?
Create specific messaging to support your goals and objectives.
4. WHAT ARE YOU DOING and HOW ARE YOU GETTING THERE?
Tactics are the nitty gritty details of what exactly you’ll be doing to tackle your goals.
It’s important to note how you’ll execute.
It’s an ongoing process and it’s the only way you’ll be able to determine success.